Custom Neon Signs for Home or Business

Custom neon signs are a great way to advertise your business. They allow you to get the attention of people who pass your business everyday without requiring an additional advertising budget. These types of signs range from totally custom to template designs with customization options.

The first company to have a custom neon sign designed was the Packard Car Dealership in Los Angeles. The sign read "Packard" and sold for $24,000. Since then, businesses all over the world have used neon signs to attract people to their storefront.

The First Neon Sign sold in the USA

Custom neon signs can be used by homeowners or any business including bars, restaurants, nail and hair salons, convenience stores and more. The price of a sign really depends on the complexity of the design and how big the piece is you plan to create. Many basic signs can be purchased for under $500. These small investments pay for themselves pretty quickly with increased customers. An important consideration is that this is a one time purchase. It is not a reoccurring expense like other forms of advertising including radio, television, newspapers and magazines. Neon sign last. Many historical neon signs are over 30 years old and still running. Las Vegas has a history museum devoted strictly to older neon signs.

If you have a sign inside your business, safety should be a consideration when choosing a place to hang the sign. Some neon signs come with a protective Plexiglas cover to keep the tubes from touching anything. Neon tubes are made of glass which can be broken, so you never want them to be in a location where they can come into contact with anything or anybody. Therefore, place them out of the path of customers and away from other materials.

Neon is available in range of colors and styles. Most sign manufactures have a catalog of templates you can choose from. Some come "as is", others allow you to add your company name to them. In addition you can have a completely custom product completed with your logo or pretty much any other design that you can come up with.

Whatever design or colors you use for your custom neon sign, it is sure to bring your business more attention. People's eyes are automatically drawn to the bright colors of neon and the first step to getting a new customer is getting their attention and letting them know you are there.

A Good First Impression Starts with Your Sign

In business,first impressions count. Giving a bad first impression can lose you the confidence of prospective customers and clients, and even cost you business. The first impressions you give a customer or client will set the tone for your future business relationship and shows that you are professional and prepared. However, it is not difficult to give a good first impression every time by following a few simple guidelines. "We judge books by their covers" is the old saying and a customer will make a judgment in as little a 100 msec seconds according to one Princeton study. Once made they are very difficult to change.

In other words, first impressions are fast, firm, and very sticky. So how do you make a great one with your business?  Attend to the basics. In business, your storefront and its signage is your customers first impression.  In the book, "Predatory Marketing," C. Britt Breemer states that 53% of shoppers base their initial perception of your store and their decision to buy on the appearance of the store exterior. Your storefront signage gives clients all the important information for them to make a snap judgement. 

Looking polished, professional, and welcoming is the foundation for any good first impression for a storefront. Whether we like it or not, looks matter a great deal and affect people's perceptions.  Many small business owners don’t realize the value of their business’ appearance. Once the customer makes it into your store, it’s up to you to make the sale and convert them from a customer to a loyal shopper. But keep in mind...make a good first impression and potential customers will not pass you by.

A good first impression starts with a good sign. A good sign brings in customers and is

• an appropriate size for its location,
• develops a theme that fits in with your other marketing,
• keeps the message short and simple,
• illuminated so it can be read day or night.

At Fire House Neon Signs, we are here to help you create that all important first impression! With a custom neon sign your business will be perceived as professional, exciting and fun. More importantly, a sign from Fire House Neon will have that unmistakable glow that is sure to get your business noticed.