Perks Of Using Neon Lights on the Street

The electrifying and innovational concept of neon lights was introduced to the world in the early 1920’s and traditional marketing methods soared to another level. In the year 1923, a French company in the United States called Claude Neon owned by Georges Claude, introduced the world to neon gas signs. In the same year, the first neon sign was installed at a Packard car dealer in Los Angeles City at a cost of $24,000.

Since this early installation of neon, the concept has boomed due the many advantages neon offers over other types of signage. Even today, neon sign age holds it ground, despite what competing industries such as LED would have you believe. Some of the very prominent benefits of using neon lights are as follows:

Catchy Appearance for Consumers

The neon signs used today are infused with miscellaneous noble gases like helium, and neon that have the characteristic of producing a diverse variety of colors which is not possible with simple lights. These lights can be viewed from a farther distance no matter what the color. This is why neon lights are so attractive for consumers as they can’t help but notice the colorful sign boards. You hardly ever miss them as you look at the dazzling display of neon lights. Just take Broadway in New York or the Fremont Street of Las Vegas. They are just as beautiful and artistic as the fireworks on the Fourth of July.

Sign of Popular Trademarks

Neon lights have the potential benefits of not only attracting onlookers, but also adding to the image of the product or company. The eye-catching displays create a psychological impact on the mind, by luring the customers and to make them think that “this is their best choice”. Many national companies continue to select neon in their newest installations including: Target, Old Navy, Bass Pro Shop, Ramada, Red Lobster and Bennigan's  to name but a few. 

Customizable Characteristics

Neon can be used extensively to serve different purposes because of its customizable characteristic. It can be bent to form different shapes, letters, symbols, and numbers. This is why they are not only used for exterior signs, but also for decorating the interior walls and ceilings. This way, you can create different themes to make your displays catchy and relevant.

Low Cost and Energy Consumption

One of the massive benefits of using neon lights is that they are not expensive, at least as compared to the benefits that they render. Neon lights can easily be maintained for a long period because of their low energy consumption rate and durability. Too often, large corporations producing alternate lighting systems like LED, who have robust marketing campaigns, mislead the public or present incomplete information. When claims are made about the environmental impacts of neon, including energy efficiency and mercury content, one must consider the source of the data. Scientific studies have proven neon's low cost and energy efficiency. These studies show that neon signs are environmentally responsible and, with an extensive color palette, a creative flexible lighting system. 

You can boost up your business to greater heights with the lure of attractive and colorful neon signs. You can even follow up some ideas for your installations from Fire House Neon Signs!

Advertising With Neon Signs

Neon signs are displayed everywhere as a form of advertising for businesses. They are a fairly inexpensive way to market your business because you can display them anywhere and it only costs you a one-time payment to have one made for you. They work great for advertising because people can see the signs from quite a distance away. They are so bright that they draw attention to your store, product or whatever you are promoting. Neon can definitely help your business make more money by increasing the number of customers who walk through your doors.

The main goal of signs is to attract attention. The glowing neon light stands out brightly in the darkness of night. Display one in the window of your store and people will be able to see it as they drive by. It may spark interest in one of these passersby, enough so to get them to come into your store.

Where to Get Neon Signs:

There may be places in your local area that sell pre-made neon signs. Many of the signs are standard template designs like, "Open", "Drive Thru", "Barber Shop", "Restaurant", etc. These types of pre-made signs work well to garner attention and won't cost you nearly as much as a custom sign.

Another place to find pre-made neon signs is on the Internet. These companies will likely have the greatest number of options for you to choose from. There are many retailers online that specialize in their own unique signs and you will find a variety of styles and colors of pre-made neon signs to choose from.

You will also find the opportunity to have a custom-made neon sign for your store as well. This means that you can hire someone to make a unique sign designed especially for your business. A sign like this is likely going to cost you more money but it gives your business the chance to stand out amongst your competitors. You can display your sign proudly because no one else will have one like it. A custom neon sign will gain a lot more attention from people passing by than a standard "Open" sign, which means it also has the ability to bring more traffic into your store.

No matter what, neon signs are a great way to promote your business with another unique form of relatively inexpensive advertising. If your business is near a road, intersection or any other place that has a lot of traffic, a neon sign is the perfect way to turn that traffic into potential customers and get these people interested in coming into your store.

How to Make Your Business Stand Out

How to Make Your Business Stand Out

If you own a pizza business, the last thing you want is for people in your town to say “Let’s get pizza, but I don’t really care where we get it from.” This type of reaction could mean the end of your business because it means that the local customers don’t find any difference between you and your competitors. For a small pizza business, what you want is for the local population to demand YOUR pizza when they want pizza.

In order to earn this type of reaction, you need to make your business stand out. Although this may sound hard, there are some very specific types of actions you can take to achieve this goal.

1. Provide excellence in your product. Excellence does not mean perfection and it doesn't always mean highest quality. What it means is that you do something special that ensures people prefer your product to your competitors. Using the pizza shop example, this may mean you make your own sauce or it could mean you sell a deep dish pizza that other shops don’t
2. Provide superior customer service. Your customers are your bread and butter – or garlic bread and butter for a pizza shop! You should work to build relationships with customers by showing them how much they are appreciated. You can do this by listening to their concerns, meeting their needs and going a little bit above and beyond normal expectations. This may mean that first time customers get an extra 10% off coupon for the next order. Or it could mean that you provide something extra every fifth order.
3. Reach Out To Customers. People in your community need to know that you are taking the extra time and effort to reach out to them. Build up a social network presence on Facebook, support a local little league time or get involved in community charities. This not only shows the community that you care about them and their needs, but that you also take the time to communicate with them directly.
4. Do something different. Many people can provide pizza, but most don’t always provide the extras that draw people in. This could be anything from specialty sodas, locally crafted beers, weekly prize drawings, free doggie biscuits for pet owners, or a kid’s area with games and toys. These types of differentiation strategies can help people select your business over others.
5. Market Locally. Anyone can place an ad in the local paper, but you need something more than that. You need something that will make people stop and look. You need something that will catch their eye even when they’re in a hurry to get somewhere else.
   
   Neon signs meet this need. Neon signs, especially when advertising that niche need that you meet or when showcasing your brand, are great tools because they are easily seen both during the day and during the night. They are colorful, fun and nostalgic and can be specially crafted to meet your specific marketing requirements.